Montreal studio of designer Maxim Aginsky
Logo concept for Jewish Public Library

Logo concept for Jewish Public Library

Published August 1st, 2013 by Maxim Aginsky
JPL logo idea

For 100 years, the Jewish Public Library has been a celebrated fixture of the Montreal community and cultural life. The JPL promotes academic and cultural excellence in a warm and accessible space where knowledge and information are shared in multiple formats.

Current logo of the JPL Library

Current JPL logo

Composition contents from two elements: Menorah and The Book. The Menorah “stands” on The Book. The Book is the base for Jewish existence.
This great logo idea absolutely reflects the ideals of any Jewish Library.

JPL logo concept

The current JPL logo is a generalized image and like any generalization, this logo missing the expression of individual traits, which in itself is neither positive, nor negative.

The desire to make a more personal symbol – associated with a particular library – served as an impetus to the development of my version of the logo. I used the same components: Menorah and The Book, + abbreviation of the library – JPL.

Step 1. Working process

Logotype concept. Step 1

Step 2. Working process

Logotype concept. Step 2

Step 3. Working process

Logotype concept. Step 3

Step 4. Working process

Logotype concept. Step 4

Step 5. Working process

Logotype concept. Step 5

Copyright © 2016. All the works are original expressions of Maxim Aginsky’s ideas and he holds exclusive rights for their use and distribution.

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  1. Dana not international says:

    Cool idea and absolutely brilliant, truly well done.

  2. Ifat says:

    I like to see the process of work. It’s interesting!

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